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Shady Co — handcrafted beach leisure objects from Cape Town.

Shady Co — Beach, Luxury, Leisure, styled. SHADY CO.

Locally Manufactured

Handcrafted in
Cape Town.

The embodiment of local South African craft. Each Shady is meticulously created by local artisans. Each stitch in the cushion and cover are proudly placed by seamstresses at a local non-profit organisation. The essence of South Africa is in every detail, curated for your leisure and protection against the harsh African sun.

Discover our story
Craftsmanship detail

Anatomy of Leisure

Deconstructing the elements of the craftsmanship.

UV Protection

UV Protection

Locally milled canvas designed to protect your face.

Portable

Pocket

A book, phone, sunglasses - we've got just the place.

Removable pillow

Removable Pillow and Shade

Update your set with a new colour (stay tuned), or remove to hand wash.

Pocket

Portable

Lightweight and folds flat for the longest beach walks.

Adjustable

Adjustable

Find the perfect angle with the adjustable pillow height.

Meticulously handcrafted for the leisure you deserve.

Selected Collection

Purveyors of premium beach essentials for luxury leisure.

The Shady — Shaded Head Cushion
The Shady — craftsmanship detail
In stock

The Shady

Portable Shaded Cushion

R1,899

Sit, Flip, Lock

Set up your Shady in three simple steps.

Place the Shady on the sand

Sit your Shady down

Extend the canvas shade

Flip the arm into a groove

Adjusting the tension

Lock the canopy with screw

And soak up the sun...

The Perfect Set — Shady & Tote
Curated Essentials

The Perfect Set

Combine The Shady and The Tote for the ultimate beach leisure experience. Designed to carry everything you need, and nothing you don't.

Shop the Bundle

Stay close

Launching Spring 2026

Bespoke craftmanship can take time. Stay in the loop and be the first to know when your next beach essential is ready.

No noise. Drop announcements only.